Making progress with anything in life can be monitored and tracked using many different techniques. You can test your knowledge and skills using various methods, then determine where you need to focus. But marketing your law firm, and getting it right, is tracked with two words: “getting clients”.
The first stage is to figure out who your potential clients are, and put yourself in front of them.
<<<<<< Or, you can do this!
Ok, all joking aside, this is not as easy as it seems, as there are literally thousands of reasons of why an individual may need a lawyer, but your practice may only specialize in a small percentage.
Ask yourself this: if you were one of your potential clients, what type of law firm would be best to defend your case? Do they need a divorce attorney, criminal defense, bankruptcy, personal injury, or maybe an entirely different type of lawyer?
It’s a daunting task.
Rather than advertising your practice as a simple “law firm”, why not advertise your practice for your specialty? This can be accomplished so much easier today than the traditional marketing tactics. You may attend an event, and happen to meet someone who is in need of your services, but why not advertise your services on the internet, and those people needing your services will be calling you. You can bet that you will be getting more than one hot prospective lead.
Now, all you need to do is put yourself in front of them. Meaning on the first page of the search engines. Someone goes to Google, or any other, and searches for a drug trafficking lawyer in their city, and who do they see? Your website, your credentials, your reviews!
Don’t get me wrong; this is not something that you can accomplish without the SEO skills to make it happen. But rather than invest your marketing dollars in the yellow pages, or in the mail flier that hardly anyone reads, invest them in an expert at internet marketing. They are trained at keyword research, content management, optimization, citations, and if they are a good agency, they will be up-to-date on the algorithm changes to keep your practice on top.
Your practice deserves more than a paid ad on Yp.com. If you would like more information about using the online search engines for free advertising, visit http://lawfirmseopro.com for more information.
You will be in good hands, and your revenue will thank you for it.